In Digital Health, Does Nike Have A Path To Victory After Fuelband?

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This past week, conflicting reports about Nike leaked, suggesting either big changes or outright abandonment of its high-profile Fuelband line. For those focused on the intersection of digital health, wellness, mobile startups, and wearable technologies, a move by Nike, one of the world’s most iconic brands and visible companies, will be examined under the microscope.

With the news swirling about the future of Fuelband, chatter has focused on the prospects for wearable hardware moving forward and what moves Nike makes as a result. Will they acquire a new team to rethink Fuelband? Will Nike instead attempt to connect items that they already sell? Will they just focus on mobile software, and if so, how will they get the data and distribution? The answers to these questions may help us all sort through how technology startups in this space may best position themselves moving forward.

As reports conflict with company statements so far, I’ll lay out their two scenarios and briefly discuss what options could make sense:

Keep The Fuelband, Change The Team: To Nike, having user data is important, so there’s a decent rationale here. Well, good luck. There are very few teams in the world that can build fully-integrated hardware and software products, and this is in part why Google shelled out over $3Bn for Nest and wired about $1Bn of that directly to Tony Fadell, who had learned his craft under Steve Jobs at Apple. Companies like Jawbone have now reached an orbit and breadth of offerings which would make an acquisition difficult to swallow for Nike. Smartwatch makers, like Pebble, likely have too much upside ahead of them to concede at this moment.

Abandon The Fuelband, Focus On Software And Services: Makes sense on the surface, but I’ll contend again that Nike needs to access user data in order to provide these services. The Fuelband was their data capture vehicle, so without that device, Nike could either (A) build out its own branded software-focused products across iOS and Android, focused on the application layer, but there they’d be competing with (B) a number of health and fitness apps which already have distribution, consumer attention, communities, and data. (For more on this and the startups in this space, click here to see a great Twitter conversation I had this morning with Barry Graubert and Arjun Ram.)

These aren’t the only scenarios for Nike, a $65Bn company. Back in December 2012, Nike announced a partnership with TechStars to leverage the company’s existing technologies. It’s very possible Nike had already considered these scenarios years ago in inking such deals, and those relationships likely provided the insights to eventually plan for a mobile software-focused strategy. If eventually Nike moves away from hardware (which I think they will), it will have started out with an Apple-like strategy of being vertically-integrated between its own hardware and software offering and potentially will end up with a Google-like approach focused on mobile software and services.

Additionally here, Nike can take advantage of the onslaught of off-the-shelf sensors hitting the market and mobile hardware advancements (like Apple’s M7 motion sensor in the iPhone) to create the next great mobile health and wellness service. Or, maybe Nike will elect to eventually take a Facebook-like portfolio approach and focus on buying products to access user data? It’s no longer a crazy idea.

While all of this is easy to chart out on the whiteboard or a blog post, an ominous storm looms over the horizon for Nike and their desire to crack this space. While they were figuring out Fuelband and investing in the startup ecosystem via TechStars, a handful of small, scrappy, focused startups (isn’t this always the case?) have been aggressively building health and wellness mobile products and communities for the mass consumer market. in the context of user data and graphs, startups like FitBitJawboneRunkeeperFitocracy, and others have a terrific chance to own the space inbetween the consumer and his/her data.

For instance, Runkeeper, a startup focused entirely on building software products for the running community, has been one of the first teams to take advantage of the M7 sensor in the iPhone and deliver more value to its loyal base — and this week, they announced yet another app to their suite, Breeze, which tracks a user’s steps. It sounds cliche, but small, dedicated, driven teams focused on these seemingly narrow challenges and opportunities are more likely to find the speck of white space to leverage current technologies and build incremental value for their users.

And, if that is an immutable law of small teams versus big corporations, in the world of consumer health and wellness, Nike is presented with a complex challenge in order to preserve its self-proclaimed association with victory.

Photo Credit: Vernon Chan / Flickr Creative Commons

In Digital Health, Does Nike Have A Path To Victory After Fuelband?

8147738593_9676a26e99_z (1)

This past week, conflicting reports about Nike leaked, suggesting either big changes or outright abandonment of its high-profile Fuelband line. For those focused on the intersection of digital health, wellness, mobile startups, and wearable technologies, a move by Nike, one of the world’s most iconic brands and visible companies, will be examined under the microscope.

With the news swirling about the future of Fuelband, chatter has focused on the prospects for wearable hardware moving forward and what moves Nike makes as a result. Will they acquire a new team to rethink Fuelband? Will Nike instead attempt to connect items that they already sell? Will they just focus on mobile software, and if so, how will they get the data and distribution? The answers to these questions may help us all sort through how technology startups in this space may best position themselves moving forward.

As reports conflict with company statements so far, I’ll lay out their two scenarios and briefly discuss what options could make sense:

Keep The Fuelband, Change The Team: To Nike, having user data is important, so there’s a decent rationale here. Well, good luck. There are very few teams in the world that can build fully-integrated hardware and software products, and this is in part why Google shelled out over $3Bn for Nest and wired about $1Bn of that directly to Tony Fadell, who had learned his craft under Steve Jobs at Apple. Companies like Jawbone have now reached an orbit and breadth of offerings which would make an acquisition difficult to swallow for Nike. Smartwatch makers, like Pebble, likely have too much upside ahead of them to concede at this moment.

Abandon The Fuelband, Focus On Software And Services: Makes sense on the surface, but I’ll contend again that Nike needs to access user data in order to provide these services. The Fuelband was their data capture vehicle, so without that device, Nike could either (A) build out its own branded software-focused products across iOS and Android, focused on the application layer, but there they’d be competing with (B) a number of health and fitness apps which already have distribution, consumer attention, communities, and data. (For more on this and the startups in this space, click here to see a great Twitter conversation I had this morning with Barry Graubert and Arjun Ram.)

These aren’t the only scenarios for Nike, a $65Bn company. Back in December 2012, Nike announced a partnership with TechStars to leverage the company’s existing technologies. It’s very possible Nike had already considered these scenarios years ago in inking such deals, and those relationships likely provided the insights to eventually plan for a mobile software-focused strategy. If eventually Nike moves away from hardware (which I think they will), it will have started out with an Apple-like strategy of being vertically-integrated between its own hardware and software offering and potentially will end up with a Google-like approach focused on mobile software and services.

Additionally here, Nike can take advantage of the onslaught of off-the-shelf sensors hitting the market and mobile hardware advancements (like Apple’s M7 motion sensor in the iPhone) to create the next great mobile health and wellness service. Or, maybe Nike will elect to eventually take a Facebook-like portfolio approach and focus on buying products to access user data? It’s no longer a crazy idea.

While all of this is easy to chart out on the whiteboard or a blog post, an ominous storm looms over the horizon for Nike and their desire to crack this space. While they were figuring out Fuelband and investing in the startup ecosystem via TechStars, a handful of small, scrappy, focused startups (isn’t this always the case?) have been aggressively building health and wellness mobile products and communities for the mass consumer market. in the context of user data and graphs, startups like FitBitJawboneRunkeeperFitocracy, and others have a terrific chance to own the space inbetween the consumer and his/her data.

For instance, Runkeeper, a startup focused entirely on building software products for the running community, has been one of the first teams to take advantage of the M7 sensor in the iPhone and deliver more value to its loyal base — and this week, they announced yet another app to their suite, Breeze, which tracks a user’s steps. It sounds cliche, but small, dedicated, driven teams focused on these seemingly narrow challenges and opportunities are more likely to find the speck of white space to leverage current technologies and build incremental value for their users.

And, if that is an immutable law of small teams versus big corporations, in the world of consumer health and wellness, Nike is presented with a complex challenge in order to preserve its self-proclaimed association with victory.

Photo Credit: Vernon Chan / Flickr Creative Commons

The Story Behind My Investment In DoorDash

After investing in Instacart, I started hearing about many other food-related startups. I will admit that I wasn’t interested in learning more about this category, and even when I first came across DoorDash (as they were starting to raise their seed round), I used the service (and was very happy with it), but didn’t think it would be a suitable investment for me. I kind of dismissed it.

But, that was quite short-sighted of me. There was something going on that I didn’t understand on the surface, and because I didn’t stop to think about just how they were doing this, I let my biases take over the rational part of my brain. Luckily, one of the company’s seed investors is a friend, and we hadn’t caught up in a while — about 9 months earlier, I had a kid, and then he had his second kid. During that conversation, he mentioned that there was some room for individuals in DoorDash (which he invested in), and that I should meet the team..

I met with Evan and Tony, two of DoorDash’s founders (the other two founders are Stanley Tang and Andy Fang), and told them what I’ve already written in this post. They then shared more about the genesis of the business, and how they set it up all the processes and operations. It was very impressive, and I felt like an idiot for not using my imagination earlier. The imaginative piece I was missing was how DoorDash was building three different types of software products (for delivery people, for consumers, and for the restaurants), and then tying them all to their own custom back-end systems. Or, I didn’t think about how they could actually use data to estimate demand and help restaurants get more business. I slept on it, and then asked for permission to invest. They said yes.

Since then, DoorDash has been growing like a weed from its Palo Alto HQ, expanding in a more southwardly direction and operating on all cylinders to keep up with demand. The team has definitely figured out an operational model which works well for lunches and dinners — and now the even harder work awaits about how and where the company will expand its model. Tony, Evan, Stanley, and Andy most certainly have the potential the guide the company to a huge outcome, and I’m lucky to get a little seat to watch it unfold.

Some other interesting notes about this deal. One of the lead seed investors who broached the idea of me investing did not have to invite me. As venture capital resources increase, it triggers competition and more pressure for firms to take as much as they can in certain rounds. In this case, the investor and founders kept a small piece open for someone like me. That is an opportunity and responsibility that I do not take for granted.

The Story Behind My Investment in BOND

This one is both personal and random, and also not neat and clean. Before I got involved in helping found a life sciences company in Boston (circa 2009), I had an idea around a startup in the gifting space. Mobile had just emerged, but we were thinking web. I didn’t know what I was doing, and after a while, it didn’t really go anywhere. Yet, I thought about the kernel of the idea for a long time. You could say I was passionate about it (and still am), but didn’t have the product sense to articulate how it would live in the real world.

Fast-forward five years later, and I got one of Eric Kuhn’s weekly emails about new products he’s seen, and there was BOND. I read the description. Damn! That was the idea, but this guy actually did it. I asked Eric for an intro, and found out that one of the early employees worked with a close friend of mine. I started a conversation with them while at the same time conducting some light “people diligence.” Many of these early-stage deals often require this as the most important piece of diligence.

Even though my gut wanted to invest, I held back a bit. Something wasn’t quite right. I wanted to make sure I was on the same page as the founder about a few things. But, it was kind of a hectic process, he was in NYC, and I was in the Bay Area. I almost decided not to do it, but then I got over the hump and joined the round. Since then, the company has had to go through one critical stage where the market forced it to focus in a way it hadn’t before.

Some people at the company had to go. The team got smaller. They had to turn away some business and focus on specific lines of business. There weren’t many email updates, so when I got one that kind of concerned me, I called him up. It wasn’t an easy phone call. Luckily, since formally working with the company, I had gotten to meet Sonny (the founder) and hang out. What impresses me most about him, as a person, is his willingness to have hard, frank conversations. I told him I wasn’t thrilled that he didn’t ping me sooner as he and the product were starting to feel pressure. But, I can understand. I wanted him to know that even short, weekly updates about vitals are helpful to maintain an environment of “no alarms, and no surprises.” That’s from a Radiohead song.

In about a week, Sonny turned it all around. He had a new plan. It wasn’t a pretty plan, and he was patient with me, and now looking back on it, he made the right move given the circumstances. And, the plan is constantly getting better, as if he’s hit his second wind, though we’re not out of the danger zone quite yet.

When I originally invested in BOND, it was selling a product to both consumers and companies. Now, it has to focus on the company and API side, and it is, and I think Sonny has the right disposition and passion to guide the product and business in creative ways.

It’s been a great learning experience for me, and I hope, for him. The root of the product — to help make gift-giving easier — will always be the driver, and I believe it is a both a B2B and mobile commerce opportunity that has huge, mass consumer appeal. The root is to build technology that helps people make their relationships better-strengthen their bonds.

Just like individuals want to tap an app and get a car or taxi, we believe they’ll want to send gifts to clients, coworkers, and loved ones in this manner, too. That’s the goal. It’s early for Bond. The road has already been bumpy, and in the seed stage, there is no lead investor. Sonny is a single founder, a husband, a dad. It’s a lonely world out there for a solo founder, but I believe Bond will make it less so, and that’s a worthy enough mission to aim for in my book

The Story Behind My Investment In Sidebar

In 2013, a particular twitter account started popping up in my feed more. This user was crafting tweets and linking to blog posts about mobile, and they were really good. As someone who thinks about mobile every day, in work and for writing and investing, I was intrigued. And, it turns out he was in Palo Alto. Interesting.

He wrote a short post on push notifications that motivated me to write an entire weekend column on the topic. I think he started reading my blog, and we started going back and forth on twitter about mobile. (Now as I’m writing this, it sounds like we were courting each other! LOL.)

Anyway, we met up a few times and I told him my interests, and he started talking about his new company. As a second-time founder and someone maniacally focused on mobile, he shared a great vision for his next company, but he didn’t have a product yet, and it was really early. I didn’t care. I wanted to invest.

The reason I was comfortable making a bet on a person and an idea is that Ariel Seidman, the founder of Sidebar, appeared to know a lot about something that most other people didn’t know. First, everyone was trying to go after consumer mobile. Ariel wasn’t. Those who weren’t focused on consumer focused on enterprise, in the traditional sense. Ariel didn’t. Instead, he wanted to leverage an insight he had from his first company to guide him as he built a product for the second. The result is a focus area that I have yet to see in mobile, and I’m damn excited about that!

Ariel and the team are working quietly with customers and building. I know he’s intensely focused on this company and his family. That’s it. He’s so particular about every decision he makes, I always know that any decision is thought through, fully — including this draconian decision to unfollow everyone on Twitter (including me!) and instead following only 4 or 5 accounts, like Duke basketball coach Mike Krzyzewski.

Back in the fall, we were both invited to speak on a panel at a small mobile event in SF, so we drove up together (my car was in the shop), and we just started talking about our paths through the Valley. He’d been here for a long time, and I, pretty new. He told me all about this first company, and how he selects investors. I told him about my interest in investing, in quite a bit of detail. He listened closely. I’d describe it as mutual trust and respect, not built over years, but pretty quickly given our interests and goals, forged over Twitter and blogs.

The Story Behind My Investment In Coin

In September 2013, I was at an event and ran into one of the best pure technology investors in the Bay Area. We started talking about mobile, specifically advancements in phone hardware that were coming with the iPhone. I must’ve started talking about my excitement about BTLE, when the investor said, “Oh, you have to see this other company then.” He opened his iPhone, opened YouTube, and showed me a grainy homemade demo for Coin.

“I’d love to invest,” I said, right on the spot. I sent him a follow-up email right as we were speaking, so it would be sitting in his inbox. The investor kindly followed-up, the founder responded right away, and within a few days I was slated to meet the founder up in SOMA.

I walked in, shook hands, and we hung out in the conference/game room and just started shooting the breeze. I wanted to explain what I do, and specifically my interest in mobile, as well as why I’m doing this fund. At the end of the meeting, the founder said, “I’d love to have you. Any recommendation from Manu is like gold. I looked you up. I know you can help. I’ll send you docs.”

That was it. First, that was extremely kind of Manu to extend such a strong recommendation. And, second, the founder – Kanishk – put me right to work, helping on some parts of the app for QA, design, and strategy about announcing his news. Kanishk put me to work immediately, and it was fun to meet his team, learn about the robots they were building, discuss and refine consumer positioning, and more.

Months later, when Coin was unveiled to the world (for pre-orders), I was blown away by the reaction. I knew Coin was cool, but the excitement was over the top. I don’t know the specific numbers, but I know they fielded way more orders than they had anticipated — and that’s putting it lightly.

Now, the folks at Coin have a exciting, tough, complex road ahead of them. Sometime this summer, they’ll be shipping the first Coin credit cards to fulfill those pre-orders. And, with the increased attention (and expectations) donned upon them last fall, there’s little margin for error. Kanishk would probably say there’s zero margin, and he’d be right.

So, when people ask me about Coin, I say something like this: “I am extremely lucky to be involved. Essentially, someone recommended me, and I got a small chance to help out. For the team, I’d imagine they’re both thrilled and under-the-gun to meet the demand, so they’re on the hook to deliver.” That’s all I know for now. I shared this post with Kanishk before posting this, but he didn’t want to share any other information. Stay tuned for the summer. I know Kanishk will lead his team to pull this off.

The Story Behind My Investment In Refresh

About a year ago, right around the time when it seemed like every new day brought a new mobile calendar app, I wrote my weekly column on the intersection of calendars and how that data could jumpstart a third-party approach to anticipatory computing on mobile. It’s worth revisiting that piece, now that time has passed, Calendar Frenzy, Google Now, and Apple’s Anticipatory Computing Problem.

One of my conclusions was that Apple would have to bake such a solution into they OS to offer something that’s either comparable to or orthogonal to Google Now. Since this piece, Apple purchased Cue (formerly Greplin), and it’s become evident trying to build a Google Now-like experience without the access to what Google has will produce suboptimal results.

Enter Refresh, which is kind of like a “Google Now, for People.” Luckily when I wrote this column, a friend of mine  told me about a stealth company he’d invested in, and that I should meet the founder. They were housed downtown, very close to me, so I met the CEO, Bhavin, for a coffee and he told me about the motivation for the product. I still didn’t realize what it was, but I liked Bhavin a lot, so we met again quickly and I saw the product in alpha. Right there and then, I blurted out, “I would love to invest.”

That was in March 2013. It took a long time for that deal to coalesce and I just started helping out where I could. As a courtesy, Bhavin made me an advisor first. That was a classy move. Bhavin had a very clear vision for the product and how he wanted to get it from alpha to beta to prime time. While there’s always room for perfection, I noticed early that Refresh had one of the best push notifications of any app, one that I nearly always opened given that Refresh gets you up to speed on anyone that you’re meeting. That’s still the case today. Even for someone like me that takes notes and remembers follow-ups as second nature, Refresh was a huge boost to my knowledge and EQ in meetings. I couldn’t imagine not having it on my phone.

Now, about a year later, the product is finding its groove. There’s still work to do, but some of the new power features on the Refresh profiles are amazing. My favorite is the “intro” email. With Refresh, an intro email is now just a few taps. It works perfectly. I’ve seen 4-5 other startups just try to productize that flow, but it was Refresh that did it. It’s that kind of precision and execution that get me excited. Refresh is a product that reminds me of one of my favorite lines from Marcus Aurelius: “The secret to all victory lies in the organization of the obvious.” That, in a nutshell, is the opportunity that lies ahead of Refresh, and that is pretty darn exciting.

New Series: Blogging On The Business Within The Bitcoin Blockchain

In the back of my head, I’ve been wanting to write a series on the blockchain. Every Sunday, I write a weekly column on mobile for TechCrunch. I’ll continue to do this, and mobile is so big and so mainstream (and moving so fast), that this cadence helps me stay on top of it all. Or, at least try to. For Bitcoin, the motivation is both personal and a bit different. I’ll write the series here, on my blog (Haywire), and I won’t be on any schedule, so that will be nice. I’d mentioned to friends in NYC this week that I wanted to do this, and with many of them also invested in the BTC ecosystem and close to the financial services world, the response was very positive, more than I thought it would be.

At a high-level, the goal of doing this is mostly selfish — I’m fortunate to be exposed to some very sharp BTC founders and engineers, and have been monitoring the space actively for over a year now. That said, there are true limitations on what a non-technical person like me can come to understand about the intricacies of the network. I won’t go into that territory. Rather, I will try to look at the business implications and opportunities presented by the blockchain. This is something I can both understand and will be of use (I believe) to the tech community more broadly. I’ll explain why.

Almost over a year ago now, when I started my fund. I made my first investment in what is now Hired. For investment #2, I was interested in Bitcoin, but not for reasons you’d assume. At that time, I started buying individual Bitcoins, and one of the Haystack LPs even suggested that I take a portion of the total fund and invest it directly in BTC. I elected not to do that (potentially reckless), but the LP was right…I would’ve returned the fund and more in a few months and then been playing with house money. Additionally, I thought of BTC as a currency, and I asked for an intro to a specific company based on those grounds and I should’ve been more prepared and aggressive about investing in them, but I was blind to the opportunity. My mistake. With history in the rearview mirror, it turns out I was on the right track, I was just facing the wrong direction. Underneath the currency of Bitcoin was something more powerful, and I had to make this mistake in order to understand it.

After my mistake and short-sightedness, I began reading about BTC and investing in companies in the space, in part as a way to expose myself to such interesting people and technologies. I’ve read so much on Bitcoin, but it isn’t clearly mapped in my head, so that means I need to write about it. I need to write to bring some order to the disorganized chaos that is the BTC world that swirls around my head. Because I have access to some interesting companies in the ecosystem as a small investor, like Gyft, Gliph, Vaurum Labs, and most recently, BlockScore, I’m going to try to combine my ability to put some of this in plain(er) language with their collective insights into the blockchain.

What I’ve noticed is that there are quite a few people who are technical by background and in the business of being on top of technology trends who don’t yet fully grasp the transformative power of what this protocol and blockchain can do. While nothing is certain in this world, the most basic way to think about the protocol and corresponding blockchain is that it presents yet another way for computers to communicate with the Internet, with the caveat that newer systems (if built correctly) on the blockchain could survive (and thrive) without a central authority, which in turn opens the window to an entire Pandora’s box of possibilities. It is precisely these possibilities, from the POV of a founder, investor, business, and startup, that I will seek to decipher and then share with you all in the simplest way I can. Thanks in advance for your ideas and guidance. Again, I want to underscore that this effort is mainly for me to finally internalize this complex new opportunity. There will be mistakes and corrections needed, so if you felt compelled to share those as we go along, I’d be most grateful.

One Tactical Path Into Working On Product

I don’t know why, but I get this question a lot: “How do you get into a product role?” Well…

I am not the most-qualified person to answer this, yet I’m receiving this inquiry now about 4-5x per week, so I’ll offer my two cents on what I’d do:

  1. First, find a product, or few products, that you truly love. True love means that you use them daily, or at least 3-4x per week.
  2. Start taking notes on each product, especially the elements you love and the elements that frustrate you and/or you’d change.
  3. Start collecting feedback from other people outside the company that makes the product, and try to record it in some structured fashion. For instance, this means going through how others onboard in the app, what pieces may be broken, or confusing, and so forth.
  4. Unify this information and take it to the company, so that you can structure your conversation (or interview) with them around the product. This is critical because it will help differentiate you from others who just want a job, it will help filter out companies or people that don’t value this kind of engagement, and you’ll learn through the process, even if you don’t get the first or second gig.

Ultimately, the reason #4 is important is because it sets the tone for a conversation that is not about you or what you want, or about the company or the person you’re talking — it’s about the product. In that discussion, if you can’t show a mix of enthusiasm and depth about digging into the specifics (even just from a user’s perspective), it means you need to do more investigation. I was able to shortcut this because I had the fortune of being at a venture firm for six months and invited mobile founders to come in and pitch all day, nearly every day. Without that, there’s no way I would’ve been able to talk to the Swell folks about radio and podcasts, and to start building a relationship with them around product feedback. That’s how I’d answer the question, but take this with a grain of salt. Good luck!

Thank You, NYC, From 35k Feet

I’m on the plane early headed back to SFO, and now that I’ve shifted my airline loyalty from United to Virgin America, treating myself to some WiFi while the seat next to me is unoccupied. This was a very quick trip to NYC. I wish it was longer but it’s hard to be away from a certain little critter at home. As I’m half awake and preparing to dig back into email on this flight, I can’t help but reflect on how much fun I had on this trip to NYC. For the past few years when I visited NYC, it was always around a holiday or during some rushed event. This time, my goal was just to hang out with a few people and enjoy myself, hang out with family, and have a bit of time to myself. What I can’t get over is just how open and inviting everyone was in NYC. I used to live in NYC years ago, but was in a different world. So, I’m always comfortable in NYC and on the subways (but not super-crowded areas), but on this trip, all of my friends went out of their way to accommodate me and make me feel welcomed, almost as if I was going home again.

In no particular order, thanks to David and all the entrepreneurs from the Columbia network for our breakfast meeting earlier this week; a big thanks to Shai for putting together a big interactive mobile meetup with Steve, Sarah, and Jordan, and thanks to Ryan, Chris, and many more for attending and participating (aside: here’s a terrific, detailed summary post on the event by Cezary Pietrzak, good details for mobile founders in here); was great to just hang out with Zach, Albert, Andy, and Brian, and to Steve for bringing even more great people into the fold last night for drinks — I had a blast, and I’m already planning my next trip to NYC in my head. Thanks for making me feel like it was home.

Haywire is written by Semil Shah, and is published under a Creative Commons BY-NC-SA license. Copyright © 2014 Semil Shah.

“I write this not for the many, but for you; each of us is enough of an audience for the other.”— Epicurus