On November 2, 2013, Aileen Lee wrote a post (see here) that cemented one word — Unicorn — into every nook and cranny of entrepreneurship. I’m still amazed at how often the word “unicorn” pops up on Twitter, in slide decks, in some individual’s Twitter bios, in LP decks, in conversations with LPs, and so on. It’s so big, in fact, that there are variants — there are ones based on geography (Asian Unicorns), those based on sector (SaaS Unicorns), and much more.
Well, how about one more variant? Baby Unicorns.
That’s right. Baby Unicorns. You know, those little precious young Unicorns you can just hold in your hand, and then the next day — boom — they’re all grown up. Now, before people berate this list, (1) you can add your list in the comments or try to convince me; (2) there will be potential Baby Unicorns worldwide and in places I haven’t thought about, so please tell me what you think; and (3) I realize that every startup begins with the goal of becoming a unicorn, but most won’t achieve even Baby Unicorn status. There’s no shame in that.
So, here’s my list of Baby Unicorns in alphabetical order. This list means that I think each one of these companies has a tremendous shot to be sustainably valued (in the private market) by at least or over one billion dollars by the time we have a new President of the United States: